Wearables brand Boat’s impressive run was too good to last
Good morning [%first_name |Dear Reader%], You may have read about the data breach at wearables startup Boat. Earlier this month, personal details of 7.5 million customers were reportedly leaked online. As bad as this is for any company, it was particularly inopportune for Boat. It’s far from the brand I wrote about two years ago. […]
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